Your profile, and company pages
Your profile is what people find and judge before they reply, and it is what the matching reads. What to fill in, in what order, and how a company page differs from a personal one.
What you will learn
- Which parts of a profile do actual work, and which are decoration
- Why your skills matter more than your bio
- How a company page differs from your personal profile
- What the verification badge means, and what it does not
The three fields that do the work#
A profile has a lot of fields. Three of them decide whether the platform is useful to you; the rest are supporting detail.
- Headline - the sentence beside your name everywhere: search results, communities, connection requests. Say what you do, not what you aspire to
- Skills - what job matching and mentor discovery actually read. The highest-return field on the page, and the one most often left empty
- Bio - the paragraph somebody reads when deciding whether to reply to you
Important
If the platform feels quiet - no relevant jobs, no useful suggestions - check your skills before concluding anything else. Matching has nothing to work with when that list is empty.
The rest of it#
- A photo and a cover image
- Where you are based
- Your work history
- Certifications and achievements
- Links out to anywhere else you exist
Good to know
There are no skill endorsements. Nobody can vouch for a skill on your profile, so every skills list is its owner's own claim - worth remembering when you are reading somebody else's.
Your profile is a public page#
It has its own address and it is meant to be found - by people searching for what you do, and by search engines. Everything else you keep here is not: documents, metrics and deal materials are shared deliberately, with a specific programme or a specific investor, and permissions are set per record rather than globally.
Tip
You can change this in Settings, then Privacy. A profile that is not public is also not findable, which is usually not what somebody wants when they came here to be found.
Company pages are a different thing#
A page represents an organisation - a startup, a fund, an incubator - rather than a person. It is what a job is posted from, and it is what other people follow.
- Its own name, logo, cover, sector, stage, location and founding year
- A description, which is what appears when the page is found
- Team members, with roles
- Jobs posted from the page, so a role belongs to the company rather than to whoever wrote it
- Followers, who see what the page posts
Good to know
A page is not a second account. You sign in as yourself and act on behalf of the page - which is why somebody leaving does not take the company's job postings with them.
What verification means#
A verification status is shown against certain roles. It says the platform has checked something specific - not that a person is good at their job, and not that a company is a good investment. Read it as identity, not endorsement.
Careful
Anyone can add the investor or mentor role to their own account. The badge is what distinguishes a checked claim from a self-assigned one, so it is worth looking at before you send anybody a pitch deck or money.
